Lights, camera: Firefox!
CNET News.com
The 30-second videos are part of Mozilla's Firefox Flicks promotions contest and are another example of grassroots marketing. Firefox backers will be able to receive a daily dose of the homespun marketing.
Mozilla, which has oversight over Firefox, is building on an earlier open-source community effort to promote the browser's use. The community, for example, designed and raised money to pay for a two-page ad in The New York Times in 2004, heralding the arrival of Firefox 1.0.
The Firefox Flicks first prize is a $5,000 gift certificate for B&H photo and video equipment and accessories. The deadline for entries is Friday.
"We're very impressed with the videos that have been contributed so far," Asa Dotzler, Mozilla community co-ordinator, said in a statement. "Our community is not only producing some great ads, they are also having a lot of fun."
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