Samsung LCD TV tech goes mobile

Electronics giant Samsung is hoping to achieve the same success on the small screen as it has with oversized TVs, the company said this week.

The company is applying several tricks it learned making those 40-inch and 82-inch LCD flat-panel screens, as well as those jaw-dropping 102-inch plasma televisions -- to handheld displays that measure 51mm (2 inches) on average.

Joe Virginia, a vice president with TFT-LCD Samsung Semiconductor, said his company is seeing a technology ripple effect that's expected to produce thinner handsets with high-definition quality images and improved touch-responsive hybrid screens.

"Many of the technologies of large screens are finding their way to mobile applications and vice versa, resulting in much faster user access to what they want to see," Virginia said during a keynote address at the 22nd annual Flat Information Displays conference in San Francisco.

For example, the company is taking the high-definition rendering mode it learned with LCD displays and translating that for mobile phones in camera mode, Virginia said.

Another part of improving the picture quality involves adding white pixels to the standard RGB (red, green, blue) alignment -- the three colours used to translate spectral light in displays and digital cameras. By adding white, Samsung claims the RGBW alignment increases the brightness on the screen by as much as 70 per cent and reduces the amount of power needed for the display since there is a constant brightness factored in.

While Virginia didn't detail specific handheld products that will benefit from his company's technology advances, he nonetheless ticked off a long list of upgrades Samsung expects to roll out over the next year.

They include:

• Plans to increase the screen brightness from 200nit (a unit of luminance) to more than 300nit.

• Broadening the colour palette in handhelds to 16.7 million colours, a 63 per cent increase over the current 262,000 available today.

• Revising the interface specification from its current RGB interface to a high-speed serial-connected interface, a move that would allow lead to improved video quality.

• Improving the resolution from the standard QCIF (176x144 pixels) and QVGA (320x240 pixels) to a Wide Video Graphic Array (WVGA), which can accommodate 852x480 pixels.

The improvements will have a slimming effect on devices, reducing their depth from 2.1 to 1.6mm.

In addition, Samsung is investing in hybrid touch-screen panels, which it expects to include in its display technologies in the fourth quarter of 2006.

Currently, mobile touch screens use a sensor film over a piece of glass. An optical sensor from below registers that there is a finger or stylus hovering over the device while the touch sensor confirms that contact has been made. The hybrid panels combine the two, allowing manufacturers to reduce the thickness of the screen by more than a millimetre.

Samsung hopes to more than double its LCD sales to $20bn (£11.4bn) by 2010, up from the $8.4bn it sold in 2004, Virginia said in his speech.

To advance its large-screen television endeavours, the company is expected to open a new manufacturing facility in April 2006 in Tanjeong, South Korea. Known as Line 7-2, the building sits adjacent to Samsung's Line 7-1 plant that it shares with Sony to make 32-inch, 40-inch and 46-inch television screens.