Warner and MTV to clip music videos for phones
Warner Music Group and MTV Networks will work together to create short music videos from Warner's existing collection and distribute them on phones and other mobile devices.
Under the licence agreement, announced on Monday, MTV has access to Warner's global catalogue to create and distribute shortened versions of videos. The selection will range from the record label's stable of emerging stars to established artists, such as hip-hop artist Sean Paul and rock group Green Day.
Mobile networks, via subscription or a la carte pricing, will give people access to the on-demand music videos. The videos will available via streamed and downloaded format across such MTV brands as MTV, MTV2, MTV Espanol and VH1. MTV is a unit of Viacom International.
"This is a great leap forward in the evolution of our mobile video strategy, and we look forward to developing more exciting initiatives in this space over the year to come," Judy McGrath, chief executive of MTV Networks, said in a statement.
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