News
Monday 16 October 2006
Photos: Apple paints the iPod red for AIDS
Apple's latest collaboration with U2's Bono has iPod fans seeing red. This crimson-clad 4GB iPod nano Red sells for £129. Apple plans to donate $10 (£5.40) from each sale to a Bono-affiliated campaign to fight AIDS in Africa.
The announcement of the iPod nano Red is part of a cross-brand campaign called (Product) Red. Several other companies, including Gap and Motorola, are also selling (Product) Red items whose sale proceeds include a donation to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Credit: Apple


