SLRs drive digital camera sales surge

Digital camera shipments increased 15 per cent from 2005 to 2006, but the high-end SLR category grew at a much faster 39 per cent clip, according to new statistics from IDC.

SLR (single-lens reflex) cameras offer snappy response, higher image quality and a range of lenses, but they also cost more and are much bulkier than compact models. They offer better profit margins than compact models, but consumer electronics companies are injecting new competition into the market.

Sony wasn't in the market in 2005, but its 326,000 SLR shipments in 2006 were enough to vault the consumer electronics company over established camera makers Olympus and Pentax into third place overall, according to IDC data released on Monday. Samsung and Panasonic also debuted to the tune of 43,000 and 36,000 SLRs, respectively, giving the newcomers 405,000, or 8 per cent, of the 5.3 million total SLRs shipped.

Canon, however, remains king of the SLR heap by a wide margin. Its 31 per cent growth -- a 578,000 camera increase to 2.46 million in 2006 -- added more new cameras than all three newcomers combined.

No 2 Nikon cut into Canon's SLR lead, with 36 per cent growth to 1.74 million shipments in 2006.

The overall SLR market grew 39 per cent from 3.8 million shipments to 5.27 million in 2006, IDC said.

The overall camera market grew 15 per cent from 92.3 million shipments in 2005 to 105.7 million in 2006, IDC said. The compact market grew 14 per cent from 88.5 million to 100.4 million.

For compact cameras, Canon remained No 1 with 22 per cent growth to 17.3 million units shipped in 2006.